如何做好铁路运输市场营销工作

要做好铁路运输市场营销工作,就要树立正确的营销观念和经营理念,不断创新营销方式打造强势品牌,体现铁路运输安全,快速,便捷和经济的特点,以满足运输需求,实现铁路运输经营效益最大化,促进国民经济发展.

Marketing methods of railway freight transportation

Abstract:

For a long time, as the country's basal establishment, railway has a strong social welfare and monopoly. It makes a thinking deeply rooted that railway is a big "boss" under the planned economic system. It was aways been think about that the state would safeguard the survival and development of the railway in any case. The market competition and marketing would little impact the railway. Many of the cadres and workers lack of adequate awareness about the severe market rules and ruthless market competition. It led to operation decline and transport market share decline significantly in a period of time. This article through analyzing the current rail freight existing problems, propose some constructive methods of rail freight marketing from the railway system, equipment, service quality, price, strategy and marketing mode.

keywords: Railway, Transportation, Marketing, Development

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